I am watching a man drive a V8 Ford Mustang with a Peugout decal on the windscreen, and watching the mustang slowly disintegrate. And I am wondering, how much bad luck does one cause by putting a Peugout decal on a Mustang? The power of words is unmistakable. The scarlet letter A tells people something about you, even if it isn’t true. And the ability to maintain your own branding, and shake off the attempted branding of others is a critical magickal ability for anyone in the modern world. I am looking at an article regarding how James Franco has been cast as Fidel Castro in an upcoming film, rather than a Latino actor. James Franco has been credibly accused of the statutory rape of a seventeen year old. But the brand did not stick. He has not been charged. The tide of public opinion has not turned against him. Tell me this isn’t magick.
Professor Harbinger's School for Villains 
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